![]() However, we are seeing a resurgence in serif font logos (see Mailchimp and Match) to counter sans serifs’ domination of font trends in recent years. For display text like billboards or logos, design has until recently favored sans serif fonts. For long-form text, some researchers believe serif fonts improve legibility, but others have found no major difference. The simple answer is, it depends on the context. Is it easier to read serif or sans serif? Sans serifs are the opposite and tend to look a little more futuristic and modern. Sans Serif vs Serif: Serif fonts are essentially fonts with little curves or dashes on the tails and stems of each letter.
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